Lento Cold Brew
Complete branding.
This branding project allowed me to research everything from creating a brand name to designing every visual asset for the brand itself. Lento Cold Brew is cold brew coffee concentrate. The visual identity is designed with the origin of the coffee beans and the tradition of making cold brew coffee in mind.
Made for research.
The process
When I work with branding, I usually start with thorough research and then I write. I write down initial key points and words that summarizes the brand. Then I work the logo, typography and colours simultaneously, making them match up in the end.
I believe a strong brand can be noticed through either a shape or a colour or both. I also believe every design choice needs purpose and every brand manual should breathe the brand itself – from margins to presentation.
Mock it up
This is what I would call the "finished puzzle". In this case, all the work behind the branding comes from the actual product. Here is an example of an advert image of the final product, showcasing the branding.
Contact
In-person meetings availability:
Stockholm and Falkenberg
Post adress: Hummervägen 33,
311 92 Falkenberg, Sweden
Phone: +46 738 21 31 67
Email: contact@nadiaborjesson.com
